If you want your blog to be recognized as a household name, you better be consistent at providing quality content on a regular basis. The most popular blogs, according to Technorati, maintain that consistency by posting more than once a day. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. Blogs like Mashable and Gizmodo offer a consistent stream of stories every single day.
Blogging numerous times daily isn’t necessarily a necessity for blogs just starting out, nor is it feasible for most blogs, especially those who don’t blog for a living but for a hobby. Bloggers like Valeria Maltoni of Conversation Agent, who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). You don’t necessarily have to pump out content hourly or even every day, but if you want to be a successful blogger, you should try to stick to some sort of schedule. If your readers are expecting content from you weekly, you should deliver weekly content. If your readers expect content from you daily, skipping a day might cause worry or the decision to unsubscribe because neglected content may inadvertently translate to neglecting your readers too.
My three favorite bloggers are Brian Solis, Lisa Barone, and Adam Singer. Why? Because they write damn well. They always have something insightful to say, and it shows in every single blog post that they write. It’s pretty clear that their content exudes intelligence and occasional wit. They treat writing like an art and their art is viral. You can tell that you’re reading blog posts of brilliant writers. They’re that good.
For every post you write, take the time to proofread thoroughly. Would it be embarrassing for me to admit that I proofread every post I write 9-10 times on the low end? (This post has 53 post revisions, for the record.) It’s surprising to see how few people actually do it!
Want another tip on how to write well? Read a lot. Blog posts that are well written are well-received. By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words.