SEO and Meta Tags

Nowadays SEO is very demanding in various fields to drive traffic or to improve business. In on page optimization, META Tag optimization is one of the important concepts in SEO. Some search engine doesn’t look for on-page optimization but search engine like YAHOO will give higher priority for on-page optimization.

So for making some search engines happy to re-visit, our on-page optimization should also be neatly represented accordingly to search engine guidelines or friendliness. Doing before off-page would be more effective.

Meta tag optimization is one of the important concepts in on-page optimization to pull its snippet from search engine database to our query.

General META TAGS used in Site

For more information about SEO Meta Tags Rules, Click the link for more information.

The SEO Rules for writing Meta Tags

Optimization is very much matter for SEO, and that is what SEO is. Optimizing static site is different from optimizing dynamic site. Always be cautious while optimizing a dynamic site, there are many rules behind for doing it.

Optimizing dynamic site, Meta tags are as follows, it is also applicable for static site also. The rules behind for Meta tags are as follows …

1. Do not use single quote (‘) or double quotes (“”) in Keywords or Description.
2. Do not use symbols like &, @, #, but can use %, ! and $ but not so appreciated.
3. Can use three sentences for describing about the product.
4. Should modify only the site description for Meta Description. (The first sentence of every product for Meta Description must be as it in live site, the other two sentences can have variation or for giving extra effects).
5. Should not Copy or Paste the competitor site product description into our site. Product description should be very unique, it shouldn’t duplicate from any other site.
6. Each product's keywords should be very unique; it can have repetitive keywords (in case of similar products reprtation ) but not in same alignment or order.
7. The starting of each product keywords or description should be same as the Title tag. (it is search engine friendly)
8. Always avoid using single keywords for dynamic site to some extend to drive traffic directly to site(it is welcome for different search engines)
9. Do not use “and” in keywords part as it is not appreciated with different SEs.
10. Try clubbing 2 or 3 keywords in site description for better traffic, but not more than 3. The maximum is 2 or 3.
11. Use always simple jargons in description, and do not use the complex argot.
12. For dynamic site Meta Keywords should be limited to 20 words and Meta Description should be limited to 250 characters.

Always follow these steps while optimizing your site, to drive a better traffic from various SEs.

SEO and its importances

We are in a competitive world fighting to make us better than others. It is very suited for business, studies, politics … etc. For being better in our day to day activities, it is up to us to prove ourselves that “WHO YOU ARE” in this world. Like same way, SEO needs certain skill to prove your site to SEARCH ENGINES that you are unique from all mirror site or different competitive site.

For instance, take this as an example, Search engine is a sea where fishes are like different site. If the people searches in GOOGLE, YAHOO or MSN search… for fishes like red fish, the net should capture the exact red fish of which we are looking for. For making that Red Fish in the search listing, SEO is needed.

SEO helps in sturdiness to rank in different search engines, search engine optimization is an internet marketing that helps to optimize a site in such a way to bring traffic or visitor into your site to make your business (site) flourish by its site or link popularity.

Webmaster safest way for optimizing a site

In today’s world the webmaster need to be more cautious to develop website or to optimize a site in search engine friendly or the site that goes with Google webmaster guidelines.

Always go with W3c Standards to develop a site safe. The following points explains the tips and tricks in SEO….

For more information visit

http://lumlaseo.wordpress.com/2010/03/25/site-optimization-help-for-webmasters/
or
click here Site optimization help for webmasters

Matt Cutts Discusses - Removing URLs from Google Safe

In Today's world webmasters need to be more cautious of many things so as to make their sites successful. The webmasters must have an awareness of is online security, to get certain pages removed from Google. This video will explains or help you to solve this kind of problem. Matt Cutts is one of Google’s lead developers or the blog engineer, has a number of videos out that help people understand SEO and different satergies. This video discusses online security and ways that you can remove your website pages or Urls from Google, as well as a few reasons on why you might need to do this.

Google guru Matt Cutts discusses how best to optimize your site for Google

Be aware of Blackhat SEO Techniques

Black hat SEO :

It is the technic to rank search engine fast in non-organic way or not ethical. But search engine are enemies of black hat SEO that gives only short term search results. Black Hat meant for search engine only and not visitors. In black hat SEO the visibility lack to human beings.

Let see some of the examples of Black hat SEO.

Hidden Text: - Hidden text is textual content which your visitors can't see but still readable by Search Engine. It can be done by making font color as same as background color or making font color as same as background image.

Keyword Stuffing:- is a technique used to spam search engines by placing excessive or irrelevant keywords in the meta keywords tag or throughout the content of the page. Because search engines scan web pages for the words that are entered into search criteria by the user.

Landing Pages/Doorway Pages/Bridge Pages :- It may be define as the fake pages that the user will never see. Doorway pages are pages packed with keywords, and designed solely for the search engines. It is an attempt to trick search engines into indexing the site higher.

Cloaking:- It is a technique in which the content presented to the search engines is different from that present to the user's browser. This is done by delivering content based on IP address of the user requesting the page. When a user is defined as search engine spider, a server side script delivers a different version of web page. It is use to deceive the search engine. Actually what happens it is a CGI script which reads the IP address of the requester against the IP address of the SE spiders. If no match is found then requester is identified as “human”. The point is that highly optimized web pages are served to SE while human visitors get a different web page from the same url.

Link Farming:- The process of exchanging reciprocal links with websites in order to increase Search Engine Rankings. This is done just to increase the number of sites that links to yours site, but it is consider as SPAM. Because Google says we have to exchange links only with the site that are having relevant theme as same as our site and a link page doesn't contain more then 50 links.

Page Hijacking:- It is the form of spamming the index of search engine. Mostly web hosts do it, when we forget to renew our domain name. It is achieved by creating a rough copy of a popular website which shows content similar to the original website to a web crawler but redirects the web surfers to the unrelated or malicious website. Link spammers monitor DNS records for domains that will expire soon and buy them when they expire and replace the pages with the links to their pages.

Automated Search Engine Submission Software:- We don't have to use such softwares for the promotion purpose. They don't work efficiently and sometime they caused for banning the website. We don't have to rely on them.

Duplicate Content:- To use the same content on different pages, Google consider it as spam and if it detects large amount of duplicate content on different sub or main domains then Google can impose “Duplicate Content Penalty” which results in losing rankings. So we should put different meaningful content at our pages and on sub domains also.

Content Solely For Search Engines:- Don't publish any content that is meant for search engines only. Content rich in keyword density not useful for human beings and it is easily detected by Google and other search engines which results in penalties. Therefore we always have to write content firstly for humans and then for crawlers and robots.

Frames:- Though frames are not “Black Hat SEO” but frames should be avoided as they cause huge problem with crawlers to index the site.

Email Spamming:- Unwanted, unsolicited email, to send the emails to number of people not directly related to SEO is called email spamming.

Hence these are the major Black Hat SEO Techniques. These techniques gives short term results and lead to the banning of site. So we should never implement such techniques.


Source: worldwide-seo.blogspot.com

Different types of Hats used in SEO

In SEO world we used to come around this term "different types of SEO hats".

While browsing i have come across some of the different types of hats. The very safest way is White Hat. Guys follow only white hat to rank organically in Search engine.

The Hats are really just a means to force to think about the different aspects of a problem. They categorized by Coloured Hats, with the colour being symbolic for the approach/aspect of thinking about now. Think of them as the modes of attacking a problem.

SEO Hats types

Currently there are of Eight Hats ... namely

1. White Hat
2. Black Hat
3. Gray or Black Hat
4. Yellow Hat
5. Red Hat
6. Blue hat
7. Pink hat
8. Green Hat

The White Hat:

SEO is done here in ethical way that goes with google webmaster guidelines.

All the tips that comes under Google Web master Guidelines and that I have discussed in first post about ON and OFF page Optimization are called White Hat SEO techniques. In other words it is symbolizing facts and hard data. Always follow the organic way of SEO to rank long in search engine.

Black Hat:

It is quite opposite to white that goes with non ethical way that doesn't go with google webmaster guidelines or non organic way.

The Red Hat:

symbolizing emotions. Here we start making hypotheses about what's going on, but only on an emotional level.

The Black or Gray Hat:

It may be defined as the techniques that are used to get higher search engine rankings in an unethical manner. So anything that the search engine forbids us from doing like doorway pages, cloaking, and hidden text is Black Hat SEO. In short terms it is that applying black hat SEo to get White Hat SEO.

The Yellow Hat:

where we talk about sunny, happy, positive things.

The Green Hat:

It is just a matter of putting all unnecessary procedures and SEO actions to an end and focusing on what all is essential to get in website visitors. When focus is given more on the importance and prominence to the people who visit your website, your site will create more brand awareness, thereby becoming more trustworthy, rather than targeting keywords that provide more traffic, even though it means that you do not have any relevant pages suitable for them. It is to be understood that a happy customer is someone who is more important to your business to get in more profit to you, rather than getting more of inward links.

where you let your mind roams wide and free in endless pastures looking for solutions. Here is when you relax and explicitly think about solutions, ideally using a creative idea generation technique.

Pink Hat SEO

The meaning of the color pink is multifarious, but is generally seen as being loving and sensitive. Combine these with lattes, and you have an SEO who will be alert, possibly sophisticated, and very affectionate toward keyword research. Pink hat SEOs are notorious for having thin skins, however, so be careful.

The Blue Hat:

your sky-high big-picture view of the problem. Think in wider way.

Some say its related to advanced SEO techniques used for web promotion but the same has not yet been declared by any top SEO communities or SEO groups. Originally Blue Hat SEO is a name of a weblog so many misunderstand

And please do note that these SEO colors are not standard ones, they are marketing types distinguished between SEOs who adopt their SEO techniques from ethical to unethical or a mix of both.


BE always Search engine friendly. Follow W3C standards. Rank your site in oraganic way and don't be a spammer. Probably in the near future we might even come up with more colors of SEO as seen in rainbow!!! Lol ;-)

11 Characteristics of Highly Influential Blog or bloggers

Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream.

Consistency

If you want your blog to be recognized as a household name, you better be consistent at providing quality content on a regular basis. The most popular blogs, according to Technorati, maintain that consistency by posting more than once a day. Granted, these are typically publications that have a staff of writers at their disposal, but they are like the newspapers of the blogosphere and readers have come to expect frequent updates. Blogs like Mashable and Gizmodo offer a consistent stream of stories every single day.

Blogging numerous times daily isn’t necessarily a necessity for blogs just starting out, nor is it feasible for most blogs, especially those who don’t blog for a living but for a hobby. Bloggers like Valeria Maltoni of Conversation Agent, who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). You don’t necessarily have to pump out content hourly or even every day, but if you want to be a successful blogger, you should try to stick to some sort of schedule. If your readers are expecting content from you weekly, you should deliver weekly content. If your readers expect content from you daily, skipping a day might cause worry or the decision to unsubscribe because neglected content may inadvertently translate to neglecting your readers too.

Eloquence

My three favorite bloggers are Brian Solis, Lisa Barone, and Adam Singer. Why? Because they write damn well. They always have something insightful to say, and it shows in every single blog post that they write. It’s pretty clear that their content exudes intelligence and occasional wit. They treat writing like an art and their art is viral. You can tell that you’re reading blog posts of brilliant writers. They’re that good.

For every post you write, take the time to proofread thoroughly. Would it be embarrassing for me to admit that I proofread every post I write 9-10 times on the low end? (This post has 53 post revisions, for the record.) It’s surprising to see how few people actually do it!

Want another tip on how to write well? Read a lot. Blog posts that are well written are well-received. By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words.

Uniqueness

Darren Rowse wrote a great post about how you can be a unique blogger. Here’s a hint: it requires not doing what everyone else does. There are so many blogs out there that regurgitate news, causing clutter in the blogosphere. Darren suggests having a memorable design, trying your hand at being a character (e.g. Fake Steve Jobs), and being a vault of resources (e.g. Smashing Magazine), among other things.

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. This blog covers specific topics if and only if there’s discussion in a variety of internet marketing forums. The discussion has to be highly specialized and relate to search engines and it must not have originated in the blogosphere; typically, discussions are discovered at WebmasterWorld, High Rankings Forums, Cre8asite Forums, Digital Point Forums, or Sphinn. Is there no related discussion there? Then you won’t get covered.

Specific

Are you a distinguished expert in a topic matter? Bloggers who focus on a niche and tackle it are highly respected among their peers and within their communities. Who do you look up to for productivity tips? Tips on self-improvement? Search marketing? Social media? Small business?

Having a specific focus is what made Dumb Little Man (productivity tips), Lifehacker (productivity and tech), Jonathan Fields (lifestyle, business), The Happiness Project (self improvement), Small Business Trends (small business), Social Media Explorer (PR and social media), and other blogs successful. They’re chock full of great content on the subject matters that their readers care most about. I know exactly what kind of content I am going to get when I go to each blog and there are typically no surprises.

Not yet an expert in a topic, but have aspirations to get there? Read Career Renegade (aff). The premise of the book is about quitting your current job to go after your passion, but it’s got a ton of great ideas to take that topical blog — which could be your business (or not) — to great heights.

Specificity is why SEO blogs exist in great numbers. It’s why we can find social media blogs in the thousands. If there’s an interest in a subject matter, there’s probably a blog. Or two. Or two thousand. And if you want to be first, you certainly can try your hand at it.

Personal

There’s a ton of informational content out there on blogs, though sometimes it’s not about the information that you share that makes you a spectacular blogger. It’s about getting to know who the person is behind the screen. Mommyblogs are a great example of thriving personal blogs; they take you behind the scenes into the life as a parent. Personal accounts of everyday events is what made Dooce and the Bloggess so successful.

You don’t have to make your blog completely personal, though. Instead, give personal stories as it relates to your mission in blogging. Jon Morrow wrote an incredible piece on fighting for your ideas, which is perfect Copyblogger content — except it relates to his battle with Spinal Muscular Atrophy. It’s an incredibly personal but powerful piece. Darren Rowse talked about how changing his style in a 90s road trip made him a better blogger today.

Give your readers a taste of the real you. Sometimes it helps to just be yourself.

Analytical

Blogs that take a good look at data and analyze it clearly are hugely resourceful. Brian Solis does this with regular status updates of everything in the social media marketing and PR universe. Yuvi Panda became extremely successful at a young age (15!) because he analyzed other blogs in the space, especially when Robert Scoble picked up on it. Unfortunately, much of Yuvi’s analyses are hidden in the depths of the Wayback Machine, but from what is accessible, the detail is amazing.

People love data, and they love knowing how data can be aggregated to make conclusions. They love charts and graphics, and they love the findings that can be made from this data in aggregate. A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here. By looking at the standard lengths of blogs in certain industries, new bloggers can get a feel for blog word counts that are successful and that which may not be as helpful to grow a new blog.

Detail

Bloggers who actually show that they put their passion into the blog post, offering deep insights instead of just regurgitating news, are the winners of this category. My favorite examples of this come from all corners of the Internet, with some blogs always offering original detailed content (which is what I hope to achieve here on Techipedia) and others providing a mix of news bytes in addition to deeper commentary. A good example of this is Search Engine Land, which features search-related news briefs to keep the public informed of the industry, but also offers two separate categories contributed to by members of the search engine industry that offer great detail: the how-to category and the features and analysis category. Both categories offer a great amount of detail and insights from dozens of experts.

Other blogs only provide detailed content. If something is newsworthy, the blogger turns that into an opportunity to give a detailed analysis into the story. Jeremiah Owyang’s blog does this with deep, meaningful insights. A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched. I actually also found out that PayPal was being accepted via Facebook through Jeremiah and not through the regular blogs I read that cover the social space/tech industry.

Thought-Provoking

Blog posts that make you think once you finish reading the article to improve are the ones that fit this label. Seth Godin’s posts are short but sweet, but he’s so well read not only because he’s been blogging since before I graduated college (which actually was a bit of time ago!) but because his posts are really that thought-provoking. You can’t help but read his posts and get a few takeaways on what to do next. Seth also explains ideas very well through illustration — and have you ever heard him speak? This guy is swimming with thoughts from head to toe. Color me impressed.

Controversy, done correctly, also fits under the notion of thought-provoking blogging content. Two of my three favorite blogs do this regularly; they push the envelope but make the reader (and possibly others) think long and hard about what’s going to happen next. In many cases, their audience is applauding.

Passion

Sometimes bloggers have it. Sometimes bloggers don’t. Bloggers who seethe passion attract visitors who need the inspiration to continue. In an earlier post, I touched upon how Gary Vaynerchuk and Chris Brogan show passion through their work. In everything that they do, it’s evident that they love what they do and will work tirelessly to provide the ultimate experience to their readers, their audience, and their community.

When Danny Sullivan writes his most lengthy and great pieces, you can see passion all over it. You might even feel some emotional bond with some of this kind of content. You can tell that there’s such depth to this content because of the proximity of the “story” to the blogger that you get drawn by it.

Most bloggers, though — at least those who have kept at blogging for such a long time — are the true examples of passion. It’s very hard to provide regular content for readers on a consistent basis, and there are countless bloggers who do so regularly. I’m amazed to see how some people, especially those operating a one-man blogging operation, can do it with different topics every single day. Sure, this might overlap with the first section of this article, but I’ve found it difficult in the writing of this article to separate some themes from others. Most of my favorite blogs are true examples of many of these characteristics.

Instructional

Instructional blogs don’t just give you insights. They actually hold your hand to get it done. Blogs in this category include DIY (do-it-yourself) blogs, such as MAKE or Instructables, or recipe and cooking blogs.

I’ve said in the past that informational videos and how-to content are extremely spreadable. The idea behind this is no different. If people in your community seek you out so that they can learn something new, they’ll follow and they’ll spread the ideas to others too. I see Lifehacker regularly sharing DIY content sourced from several blogs because the content is educational and enriching.

I also come across really savory recipes that just beg a share. And it’s pretty incredible to see how the content across some of these instructional blogs intersects across different online communities. I learn about these new blogs mostly outside the “social” space because they do the hand-holding from start to finish, and as such, they often cater to a wider audience. This is the kind of content that spreads beyond the typical blog reader to an entirely different group of people.

Networked

Being networked is a quality that bloggers must have in order to be successful in this highly saturated space. I’ve been asked more than once about how bloggers, who seem to meet all other criteria — that is, they may be consistent and eloquent and cover a specific niche — can still succeed in the blogging space. The answer, really, lies in thinking outside the blog. In order for people to find you, you need to be able to market your blog to them. How does one do this? Comment on other bloggers’ posts consistently. Send tweets out to the bloggers with your own commentary. Go to local or national face-to-face events to meet other bloggers.

Blogging is an online activity, and one you may think should stay there, but the bottom line is the most successful bloggers are known outside their blogs. (However, they became known through their blogs.) Putting a face to a name can translate to great opportunities. It’s one thing to be a great writer. It’s another to let people know you actually exist in the real world. Face to face networking can help do that.

Bloggers become successful out of staying connected to their peers online too. That’s why you need to engage in other communities, on Twitter, and anywhere else you may find them.

Not all blogs will meet all these criteria, but if you’re a growing success, you will likely find that your habits overlap with a few of these traits: consistency, eloquence, uniqueness, specificity, personal[ity], analytical, detail, thought-provoking, passion, instructional, and networked. The more you can cross off your list, the better your chances for success and influence as a blogger. Who are your favorite bloggers and why?

Source: www.techipedia.com

Social Media Marketing Tips

Social Media Marketing Tips

Follow these few words of advice from experts on how to do this:

1. Never forget that the groundswell is about person-to-person activity. You are not speaking as “the company”, but as a person. Most companies don’t know how to do this, and it takes a lot of practice to find that voice and feel comfortable with it.
2. Be a good listener. All companies say they listen to their customers, but do they really LISTEN and let people know that they are listening?
3. Be patient. This takes a long time because you are going to be transforming your company, one person at a time.
4. Be opportunistic. Start small with the people who are most passionate about building relationships with customers.
5. Be flexible. You never know what’s going to happen so you have to constantly adjust your thinking and learn.
6. Be collaborative. You need people from up and down the management chain to buy-in.
7. Most importantly, be humble. Remember that you are not as powerful as the groundswell. If you forget this, they will let you know.

Source: toprankblog.com

Fifteen Social Media Answers

Here you go .... Fifteen Social Media Answers from experts

What’s your advice for individuals just getting started using Twitter?

Have some idea of what you want out of Twitter. Connect with people of similar interests and goals and engage with them.

What’s your advice for individuals just get started using Twitter?

Have some idea of what you want out of Twitter. Connect with people of similar interests and goals and engage with them.

What’s the #1 myth preventing companies from embracing social media?

To start when you’re ready. You’ll never be ready. But you need to do it anyway because it’s the only way towards progress.

What’s the best way to integrate social media with other marketing efforts like email, direct mail, etc?

Strategically. Learn what customers want and leverage social technologies across channels to make it easier for them to get it.

What are the main differences between B2B and B2C social media programs?

More romancing in B2B & emphasis on qualitative interactions. Mass appeal of B2C provides large audience engagement opportunities.

Is social media best used for customer acquisition, or for customer retention?

Both. Social media is essentially word of mouth and once you start facilitating that and customer conversations, you create a cycle of acquisition & retention.

How do social media and SEO work together?

Yin & Yang. Social network channels of distribution promote content & attract links. Optimized social content grows networks via search discovery.

What’s the biggest mistake most companies are making in social media?

Outsourcing customer engagement. Companies know their own business and customers best and lose opportunity by not participating themselves.

What’s the most overrated social media site or tactic today?

Google. LOL. Actually, the one your customers are not using.

When is it okay for companies to not engage with their customers in social media?

That’s like saying when should you not answer the phone at your business? For severe dissenters invite offline discussion.

Does it make sense to make a Facebook fan page at the core of your social media initiative?

If the audience to reach is all about Facebook, then why not? Only caveat is that you don’t “own” 3rd party web sites.

How can agencies work best with their clients in social media?

Be a guide, partner, educator, trainer and source of ongoing support and innovation. Help them help themselves.

What’s the one social media skill set that you wish more potential employees had?

Honesty about skills. Social media user & expert are very different. Passion, curiosity and ability to really listen, learn and create value using social technology.

How important (really) are geo-location services like Foursquare and Gowalla?

If you were a brand, how interested would you be to know all the most active people visiting your stores? Many Advertising & social networking tie-in opportunities.

With so many companies now using social media, what’s the best way for a brand to stand out?

Find remarkable people to curate & tell your brand’s story. Listen to, engage with & empower customers.

How can you measure the effectiveness of social media efforts?

Start with goals, outline a strategy and how to best reach audiences. Then pick the right tools and metrics aligned with those goals.

There you go. I think this exercise proves that shorter is not always better. There’s so much more that’s meaningful to say about each of these questions. I may come back and add to this post after the session or we might just use them as inspiration for a series of blog posts.

Source: http://www.toprankblog.com/2010/02/social-media-answers-oms10/

What is SEO?

SEO means search engine optimization, it is optimizing a website to improve its own traffic and link building or popularity and hence giving business to their client or clients.

SEO Types:

SEO is of 2 major types ... They are

1. On-Page SEO
2. Off-Page SEO

On-Page SEO:

On-Page SEO is a concept of optimizing a site or to build the site to search engine point of view. There are many on page factors that deals with On-Page SEO. For example.. title tag, meta tags, image optimization, anchor optimization, navigation ...etc are some of this factors.


Off-Page SEO:

To improve site links or for building link popularity Off-Page SEO is used. Building links is not so easy, it should be done in an organic way. Building 500 links is also possible in a day, but the only drawback is YOUR SITE WILL GET PENALIZED OR PENALITY. So, BE CAREFUL in link building process. To free from website penality make sure you optimized in an orangic way to build quilty backlinks for your websites.